Nine campaigns.
Real budgets.
Impossible to argue with.

Sheffield Egypt — established 1987 — has an international reputation for premium flatware and cutlery. The challenge: increase e-commerce sales to women aged 22–53 who appreciate high-quality homeware. The market: crowded with cheap imports.

Built carousel ads featuring product imagery that highlighted the craftsmanship and heritage — letting the quality speak for itself. Targeted women interested in premium homeware. Retargeting sequences brought back browsers. AOV optimization pushed average order to 2,974 LE.

Generate qualified B2B and B2C leads for multiple Saudi clients from a $22.5K Snapchat ad budget in a competitive Saudi Arabia market — with pressure to show results fast and justify every riyal spent.

Instead of generic awareness campaigns, we mapped the purchase psychology of each target segment first. Behavioral data shaped the creative brief and audience segmentation. Snapchat campaigns were structured around those segments for both B2B and B2C. Every creative A/B tested. Budget reallocated in real-time based on CPA signals.

Royal Store is a dropshipping e-commerce store based in Kuwait — tech and personal care. Monthly budget: $15K. Revenue target: $65K. The challenge: drive profitable sales in a market where dropshipping trust is low.

Focused on product-led creative optimized for each platform's native format. TikTok ads built around trending sounds and UGC. Snapchat leveraged swipe-up formats with urgency messaging. A/B tested product angles then scaled spend on top performers.

Grinta is a managed marketplace modernizing the pharmaceutical supply chain — empowering pharmacies across Africa. They raised $8M in seed funding. New pharmacy sign-up and purchasing rates were low, holding conversion at just 1.5%.

Started with situational analysis — discovered barriers: overly long journey and content that wasn't promotional enough. Built persona-based campaigns for each behavior type. Full audience funnel: TOF (Broad) → MOF (Custom) → BOF (Custom + Lookalike).

Moalen.sa — a Saudi government platform — needed a comprehensive media budget forecast for a 14-day campaign. Multiple channels, multiple objectives, entire Kingdom. Most agencies quote weeks. We had hours.

Applied a structured forecasting framework combining historical benchmark data from Saudi government campaigns, platform-specific CPM/CPC projections, and audience reach calculations. Built a detailed allocation model across search, social, programmatic, and traditional channels with quarterly breakdowns.

SYT sells influencer marketing to Saudi brands — a category where the buyer is a marketing manager, not an impulse shopper, and the decision happens in conversation, not a checkout. The brief: build a predictable lead engine on a combined $30.2K budget, keeping cost per qualified lead low enough for the agency's deal economics to work.

Split the effort across two platforms with two different jobs. Meta carried click-to-message campaigns — creative that answered objections before they were raised, opening a WhatsApp/Direct conversation instead of pushing a form. Snapchat carried lead-form campaigns at scale, using short vertical proof-led creative against Saudi business audiences. Budget shifted weekly between the two based on cost-per-lead signals, not platform loyalty.

Step into a leadership role managing a cross-functional team of 20 — media buyers, designers, copywriters, account managers — and deliver measurable ROI across multiple B2B clients in the Saudi market.

Built structured workflows connecting creative production to media execution. PPC and SEO campaigns designed as integrated systems. Implemented automated lead nurturing to reduce sales-cycle friction. Weekly performance reviews to identify bottlenecks early.

Taager — a dropshipping operation in Saudi Arabia — needed to scale profitably. Hit SAR 320K+ (~$85K) revenue in a single month with a limited $15K ad budget.

Deployed a dual-platform approach across Snapchat and TikTok — testing creative angles simultaneously while funneling budget to winners in real-time. Product-focused video ads optimized for the Saudi audience. Retargeting captured abandoned carts.

Al-Ahly didn't need a campaign burst — it needed an always-on lead generation engine running across two platforms at once. The brief was consistency: steady lead volume at a stable cost across many months, not a spike that looks good in a single report and collapses the week after.

Ran parallel always-on programs — Meta carrying messaging-conversation campaigns, Snapchat carrying lead-form campaigns at larger scale. Creative was continuously tested and pruned, with weak angles cut early. Over time budget was consolidated toward the consistent performers rather than chasing short-term spikes.