Performance Marketing Skillset · Paid Media · Analytics · SEO
Built over 5 years across 4 markets — with the UAE as a priority target market — technical depth, strategic range, and a behavioral science foundation most marketers don't have.
I don't treat these as a list of platforms I've logged into. Every skill here was built inside a live account, under a real budget, with a client waiting on the number at the end of the month — and each one only earns its place because it changes an outcome.
The way I work is deliberately ordered: behavior first, then the offer and the funnel, then the platform and the bid. Paid media is where the money moves, analytics is what tells me whether the model was right, and SEO is what keeps the growth after the spend stops. The psychology underneath all of it is why campaigns launch with a stronger hypothesis instead of a guess.
That's also why the tool list matters less than the sequence. Platforms change every quarter; the thinking that decides where the next riyal goes doesn't.
Multi-platform campaign architecture built for GCC market dynamics — from Saudi Pro League e-commerce to government digital infrastructure. Every riyal tracked, every audience tested.
From GA4 setup to same-day $9.68M budget forecasts — turning raw data into strategic decisions. Not just dashboards, but the ability to model outcomes before campaigns launch.
On-page and off-page optimization that compounds over time. Achieved first-page Google rankings for competitive keywords. Grew organic traffic 42% at Transition Agency through structured SEO systems.
Consumer psychology applied to paid media — pricing architecture, cognitive triggers, funnel design. The edge that helped deliver outcomes such as 44.9x ROAS and 6,726 Snapchat-attributed purchases.
Led cross-functional teams of up to 20 — media buyers, designers, copywriters, account managers — across multiple agencies simultaneously. Built automated reporting systems that cut optimization cycles by 35%. Aligned marketing funnels with sales KPIs to drive bottom-line revenue, not just campaign metrics.
My technical skills are strong. But what makes campaigns outperform isn't the tool — it's the mental model behind every decision. A foundation in consumer psychology changes how I see data, write briefs, and build funnels. It's the difference between a campaign that runs and one that scales.
Pricing behavior, cognitive triggers, and decision architecture applied to every campaign element.
Regional experience across Saudi Arabia, Egypt, Jordan, and Kuwait — not just technical access — with the UAE as a priority target market.
Strategic budget modeling at government scale — within $100K of the actual Saudi allocation.
Can run a campaign solo or lead a team of 20. Both modes deliver results.