I turn paid media into measurable growth.
I lead performance marketing strategies that combine paid media, analytics, and consumer behavior across Saudi Arabia, Egypt, Jordan, and Kuwait, with the UAE as a priority target market.
I'm Ahmed Gamal Fathy, a Digital Marketing Manager and performance marketing specialist with 5+ years of hands-on performance marketing experience across Saudi Arabia, Egypt, Jordan, and Kuwait, with the UAE as a priority target market. I specialize in Google Ads, Meta Ads, TikTok Ads, and consumer psychology-based campaign strategy. My documented results include a peak 44.9x ROAS for a single Facebook Ads campaign, a 7.3x ROAS for Taager, and 6,726 Snapchat-attributed purchases for Rawnk Agency.
My edge starts before any campaign launches — in consumer psychology. Before I ran my first ad, I studied the cognitive triggers, pricing behavior, and behavioral patterns that drive purchase decisions. That foundation changes how I read data, write briefs, and build funnels.
The practical side of that — the platforms, the analytics stack, and the way I sequence a launch — is broken down in my performance marketing skillset, and the formal training behind it is listed in my verified certifications.
Full StoryHands-on paid media experience across Saudi Arabia, Egypt, Jordan, and Kuwait — with the UAE as a priority target market.
A Saudi government platform asked for a multi-channel budget forecast with less than 24 hours notice. The final number landed within $100,000 of the government's own allocation. The methodology: market-rate benchmarking by channel, historical CPA modelling, and weighted funnel distribution — done fast because the framework was already built.
See the Case StudyA/B tests tell you what happened. Consumer psychology tells you why. Before running any ad, I map the cognitive triggers, pricing signals, and behavioral patterns that predict purchase decisions — loss aversion, social proof, scarcity framing. That foundation means campaigns launch with stronger hypotheses and require fewer iterations to reach profitability.
My PhilosophyDashboard ROAS can look excellent while the P&L deteriorates. I've seen 8× ROAS campaigns actively destroying margin — because returns, logistics costs, and customer LTV weren't factored in. Real performance marketing means tracking what matters to the business: CPA against real margin, retention rate, and payback period — not what the platform reports.
My Approach"He has been a driving force behind our marketing success."
"I can confidently say he is the best marketing manager I've worked with."
"Ahmed is one of the most skilled and talented professionals in his field."
My documented paid media results include: 44.9x ROAS on Facebook Ads for Sheffield Egypt (54,000 EGP spend → 2.4M EGP revenue, 812 purchases); 6,726 Snapchat-verified purchases for Rawnk Agency on $22.5K of ad spend; a $9.68M government media budget forecast delivered within $100,000 of the final allocation; 7.3x ROAS for Taager; and 2,441 Snapchat leads at a $7.78 average cost per lead plus 2,412 Meta messaging conversations for SYT Influencer Agency in Saudi Arabia on $30.2K of managed spend.
Looking for a Digital Marketing Manager with hands-on performance marketing experience across GCC and MENA markets?
Have a clear paid media, growth, or measurement challenge? Share the goal and market and I'll review the context.